The branding of natur. reflects our Dutch origins and clearly combines core messages of the old and the new with pure and timeless. For many centuries, the Dutch have been considered progressive market makers developing and exporting new product around the world. Accordingly, we will build our international presence from a solid position in the Dutch market place, and in parallel, develop the UK market to provide the company with a good international platform and a blueprint for its further European roll-out.
We will distribute our natur. juices and snack foods through multiple channels, principally our own ‘flagship’ store outlets, shop-in-shop solutions, supermarket chains, health clubs and online sales, in this regard we have created a robust multi-country e-commerce platform which can offer “curate” propositions and personalized delivery options to optimally increase our direct to consumer relationship. We also make use of tailored social media tools and slick viral marketing campaigns.
To implement this complete and integrated concept, an experienced management team has been assembled that covers each stage of the development, production, promotion and sale of the Company’s products. The opportunity can be summarized as follows:
Globally there is a generic shift towards a healthier lifestyle and healthier foods which is already well established in more advanced North American and European markets.
There is a fast-growing European market for healthy natural juices and snack foods which are easy-to-consume products suited to the needs of a modern lifestyle.
Illustrating this trend, within the Benelux and UK fruit juice market, there is a continuing shift to more complex and more expensive premium juices.
A steadily increasing number of consumers are willing to pay a premium for niche brands with superior quality, functional outcomes and special drinking experiences.
The major European retailers (including supermarket chains) are evaluating how they can differentiate their respective offerings and enhance consumer experience to attract customers.
Governments are legislating against carbonated soft drinks with added sugar reinforcing consumer’s negative opinions of these products and accelerating a shift to raw and fresh natural drinks for all family members.