Natur. makes the best fuel for your body
When you want to win the Formula 1, you feed your car with the best fuel. So why don’t we do that as humans for ourselves as well? That’s exactly what entrepreneurs Tabe Ydo and Michel van den Bergh wondered about too.
For that reason, they started with a company that brings nature, technology and a healthy lifestyle together. ,,If you want to make your dreams become reality, you need to ensure you give your body the best fuel.”
Natur. has been growing rapidly. Where it began with cold pressed juices – fruit juices without any concentrates and additives – there are now collaborations with airline companies, the first healthy snack vending machines and three stores in London, including a small shop in shop at the Harrods department store.
The Best Fuel
,,We firmly believe that nature in its purest form is the best fuel you can have as a human,’’ says Tabe Ydo, Co-Founder of Natur. ,,We seem to forget about that.’’ However is there a considerable increase in healthy products that are close to nature? ,,Well that applies especially to the big cities and for the happy few. We want to bring those products to the happy crowd. If you look at snack vending machines in hospitals, schools and businesses, these are full of unhealthy products. For example, Natur. has developed a healthy vending machine filled with a healthy snack line.”
Where does Natur.’s passion come from in bringing healthy products to the crowd? ,,Many big brands and companies offer cheap, unhealthy products through smart marketing. Profit is often their goal, and not delivering the best quality. While healthy products need to be accessible and affordable.’’ There seems to be a lot of demand. The Diabetes Fund organised the Tasty with Less Sugar weeks and Albert Heijn Recently added less sugar to their products. Natur. also acknowledges that: ,,Many stores want to improve their offerings and consumers are asking for less sugar. At offices there is a demand for healthy snacking as well.’’
So we all want healthy food, but the supply seems limited. That’s where Natur. brings the change. ,,We have the farm to fridge formula. From the farmer to the factory to the juicing process, we do everything ourselves.” Juicing? ,,We make all our juices through cold pressing. With a special press, the juice is extracted from vegetables and fruits while never being heated. As a result, more vitamins and minerals are maintained in the juices.”
Next to their juice offering, an abundance of snacks have been available since the beginning of the month. From granola bars to seaweed snacks and from healthy popcorn to freeze dried vegetables and fruits. ,,Everything is low in sugars and sodium.” But do you get the same kick as a croquette or a delicious chocolate bar from the vending machine? ,,Certainly!
We are called Natur. Next to natural, the delicious part is equally as important. Natural food is often seen as boring, and we don’t want to be that. Great tasting food is the foundation.” Does it replace the unhealthy snacks? ,,No, you can still eat your croquette. When you combine that with our snacks, you have a nice balance.”
To your home
Natur. is available in our store in Harrods and two of our own retail stores. One is located in Canary Wharf and the other at the O2 centre in Hampstead, please click here for store details.