The Company is unique in providing the only ‘Manufacture Direct’’ model in Europe with its comprehensive dirt-to-door proposition based on AMC’s extensive capabilities, including ownership of its own farms, research and development laboratories, advanced manufacturing facilities, and even its own varieties of fruit and vegetables. Natur. is positioned to deliver, in the shortest timeframes a continuing scaleable supply of innovative and premium products that we feel cannot be matched by any competitor in Europe.
To the best of our knowledge there is now mainstream acceptance in the Netherlands, UK and throughout Europe of ordering food over the internet supported by a well established fulfilment infrastructure for local delivery. There is no current significant competition from large international players in either the Netherlands or UK, nor wider European markets in the cold-pressed natural juices market. To the best of our knowledge the special contribution of The AMC Group to the Company’s strategic business plan represents a high barrier to entry for any potential competing participant as the scale and breadth of its operations are unmatched in Europe and so is the platform on which our plans for this market will be delivered.
Developments in the (mmore advanced)) US market have demonstrated that the acceptance of and demand for healthy juices evolves rapidly shaping strong investment attention of both strategic and financial parties.. We forecast that our shareholders and strategic partnerships will deliver the first significant premium brand in our target market and become the decisive independent player in this fast–mmoving international segment. In this manner our Company will build a market leading position and become the best known and most respected European brand.Throughout this period our connections with the AMC NT factory means we will deliver repeat cycles of the most innovative and healthiest juice products.